13 Online Community Building Tips For 2022

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Customer success tools

What are some good ways to build an online following for your business?

To help your business build an online following, we asked marketing experts and business leaders this question for their best advice. Follow the 13 Community building tips below to grow your online following…


1. Social Media Connect

As an independent insurance agency, it is important to build a following of prospective clients online. Connect with your audience on Facebook, Whatsapp, Twitter, Instagram, etc. Social media and other online platforms help you to build strong brand awareness.

2. Stand Out

Growing an automation company online entails stepping outside of the box. It is important to show potential clients and partners not just that you are delivering automation projects successfully, but also to share the pieces that qualify you more than the rest.

3. Take a real approach 

One of the best ways to develop an online following is to demonstrate that you are there to take care of and support your followers and their loved ones with the services you provide. Taking a genuine approach with followers helps build that level of trust.

4. Zero in on target keywords 

Focus on keywords that your target audience is searching for. This way, you can develop the right content and make it easy to be found. SEO strategies like this extend beyond blog content but also to social media content posts.

5. Know Your Target Audience Platform

One of the best ways to connect with your audience and build a following online is through social media. Depending on the platform and your target demographic, this is where most people spend most of their time.

6. Provide meaningful content

People in online business communities seek one thing, value. Providing value is key when trying to engage with audiences online for that reason. Get your audience’s attention by giving them what they seek.

7. Remember it’s a marathon 

Out of every 15 posts in any given network, 10 are other people’s related and relevant content, four are your own original content, and one is a promo or selling post. In other words, it’s not all about you. Post content that’s of interest to your target audience.

8. Engage with your Target audience

If you want to grow your following online, you need to engage with your audience. Respond to their comments on your blog and social media posts. Show interest in them by giving them time to get to know you.

9. Write a blog and share it 

You created a website for your business, and now you need to attract an online following. Creating a blog that offers valuable information related to your business’ field is a great way to establish your business as a reliable source of information.

10. Captivate Your Audience

By sharing relevant information through the lens of storytelling, potential followers will be much more captivated than they would be by an ad or by dry, boring copy. Consider transforming stories into vignettes whereby people can glean the point of the story by viewing a short 10–30 second video.

11. Be consistent with Branding 

If you want to gain followers, be it on Instagram, LinkedIn, or Twitter, you should ensure your business branding is always clear. You want to use the same profile image, ideally the same profile handle and cover image.

12. Develop strategic campaigns

Developing a strategic campaign on all platforms your target audience uses is imperative. As a grammar correction and predictive text software that can be used in a wide range of industries, our presence on LinkedIn is invaluable.

13. Be an expert 

With so much content on the internet, it is hard for people to wade through what information is true and valid and what information is false. Working in the dental industry, it is important that we have the majority of our informational content written by a licensed dentist.

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